BMW, Apple could rekindle courtship with an eye on car collaboration - Automotive News
FRANKFURT/SAN FRANCISCO (Reuters) -- BMW and Apple may rekindle a courtship put on hold after an exploratory visit by executives of the world's top maker of electronic gadgets to the headquarters of the word's biggest seller of premium cars. Apple CEO Tim Cook went to BMW's headquarters last year and senior Apple executives toured the carmaker's Leipzig factory to learn how it manufactures the i3 electric car, two sources familiar with the talks told Reuters. The dialogue ended without conclusion because Apple appears to want to explore developing a passenger car on its own, one of the sources said. During the visit, Apple executives asked BMW board members detailed questions about tooling and production and BMW executives signaled readiness to license parts, one of the sources said. The carmaker says there are currently no talks with Apple about jointly developing a passenger car and Apple declined to comment. It is too early to say whether this will be a replay of Silicon Valley's Prometheus moment: The day in 1979 when Apple co-founder Steve Jobs visited Xerox's Palo Alto Research Center where the first mouse-driven graphical user interface and... Source: www.autonews.com
