The next Rolls-Royce car will be called 'Dawn' - The Verge

Silver Seraph. Most automakers don't get a news cycle for the announcement of the name of a new model, but then again, a new Rolls-Royce is kind of a big deal: in the past decade-plus, there have been only three badges on Rollers — Phantom, Ghost, and Wraith. "Dawn" evokes the Silver Dawn name, used in the 1950s on a dramatic drophead (pictured above). ‘Dawn' perfectly expresses the character of the new Rolls-Royce. Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible. The new Rolls-Royce Dawn is beguilingly visceral. New life, new possibilities, fresh horizons - a tingling, anticipatory ambience in the air - all signified by a new Dawn. Source: www.theverge.com