Fashion-Inspired Rolls-Royce Wraith To Arrive in UAE - Haute Living

Rolls-Royce Motor Cars and the world of Haute Couture share a common philosophy: to incorporate the finest materials and craft them into the most exquisite and desirable luxury goods. To this end, Rolls-Royce Motor Cars has unveiled ‘Wraith – Inspired by Fashion’, which is now available to order for Rolls-Royce customers in the UAE for a limited time through Abu Dhabi Motors and AGMC. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London’s most stylish denizens with the automotive equivalent of the finest cloths. ‘Wraith – Inspired by Fashion’ provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly bespoke Rolls-Royce motor car begins at the marque’s equivalent of the tailor’s atelier, the Bespoke Design Studio at the Home of Rolls-Royce in... “This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion,” said Giles Taylor, Director of Design for Rolls-Royce Motor Cars. Source: hauteliving.com