'X' marks the spot for new Jeep Renegade ad campaign - The Detroit News
Fiat Chrysler Automobiles NV on Friday is launching its first ad campaign for the subcompact SUV in true Jeep fashion, with a national 60-second TV ad featuring adventure-seeking youths driving Renegades down city streets, snowy terrain and beaches. The song — co-written by famed music producer Alex da Kid and the band's Sam Harris — will be featured throughout the campaign, including two additional 30-second TV spots that will begin airing next week. "Long live the pioneers, rebels and mutineers, go forth and have no fear, come close and lend an ear, And I said hey, hey hey hey, living like we're renegades," goes the song. The ad features footage of X Ambassadors interspersed with footage of the all-new Renegade traveling across U. S. locations, including San Diego, Portland and Sedona. The partnership with the band came from Fiat Chrysler Chief Marketing Officer Olivier Francois working with Interscope Records last year for music video collaborations for the American Music Awards, which Interscope vice chairman Steve Berman... Francois, known for his unique partnerships in the music and movie industries, said the brand wanted to team up with a "real authentic," relatively unknown group that Millennials — the vehicle's target age group — could relate. Source: www.detroitnews.com
