Ford, UAW in talks to revive Ranger sales, output in U.S. - Automotive News
DETROIT -- Ford Motor Co. is in discussions with the UAW about bringing the Ranger midsize pickup and Bronco SUV back to the U. S. market, according to a Bloomberg report and a person with knowledge of the talks. Ford also is considering production of the Bronco SUV at the plant, Bloomberg reported. Ford filed a trademark application for the Bronco name in February, according to a government filing. The proposal, which would need to be approved by Ford’s board of directors, as well as the union, would give the automaker a smaller and less expensive complement to the F-series that it has lacked since discontinuing the U. S. Ranger in 2011.... As transaction prices for the F-150 have risen, so has the opportunity for a midsize pickup to fit below the F-150 without detracting from it. Ford and Fiat Chrysler's Ram brand have abandoned the midsize pickup market in recent years, leaving it... Ford showed a Bronco concept at the 2004 Detroit auto show, which has fueled rumors since then that the vehicle would eventually return to the U. S. It was discontinued in 1996, two years after O. J. Simpson famously led police on a low-speed... Source: www.autonews.com
