What's in Store for the Next Nissan Titan? - PickupTrucks.com
Last night we had dinner with Richard Miller, Nissan's product planning guru (it says so right on his card), and we had a great conversation about the truck market and the different strategies truck makers are using to meet customers' needs. Unfortunately, he couldn't get too specific about the next Nissan Titan. "We know we have a lot of room to grow, and the next Titan, the one we're working on now, is going to be a big first step," Miller said. "We're looking at making the Titan into something better able to give our customers more of what they want, but that's not always easy. They want just as much power as they've always had, but they want much better fuel economy. they want better storage solutions, but they don't want to give anything up to get it. and they want all the features, but don't want to pay more. If Toyota or Nissan or Honda had come to market with that technology, I'm not sure it would have been as universally accepted," he said. Continuing on the powertrain theme, Miller said, "Going forward, it's going to be really tough in this segment (full-size pickup truck) to not offer the customer a lot of choice. Source: news.pickuptrucks.com
