Bronco might ride again at Michigan Assembly - The Detroit News
In addition to resurrecting the Ranger , Ford Motor Co. ’s plans for the Michigan Assembly Plant may include bringing back a Bronco midsize sport utility vehicle, according to a report by Bloomberg News on Wednesday. The Detroit News first reported late Tuesday that Ford plans to again sell the Ranger midsize pickup in the United States and build it at Michigan Assembly in Wayne. The Bloomberg story, which cited an unnamed source who asked not to be identified, said the Bronco would be built on a pickup frame, allowing it to be built alongside the Ranger. Analysts say a second product at the plant like the Bronco could take up most of the volume at the plant. They see the Bronco as a more rugged mid-size utility to pair with its Explorer and other sport utility offerings to fight Jeep and help take advantage of the white-hot SUV segment. The automaker’s lineup includes the full-size Expedition, mid-size Explorer and compact Escape, along with the full-size Flex crossover. Ford Flex sales have sunk 16. 1 percent through the first seven months of 2015, while Expedition sales have fallen 10. 9 percent, according to Autodata Corp. The Bronco, which drew national attention as the getaway vehicle for O. J. Simpson, was discontinued in 1996 after being built for 30 years at Ford’s plant in Wayne. Source: www.detroitnews.com
