Mazda Zoom-Zooms Toward Luxury, Aims For 400000 U.S. Sales By 2016 - The Car Connection
But Mazda has only Mazda. Mazda is feeling pressure to distinguish itself from increasingly competitive mass-market automakers, so it's planning to take the high road: Mazda is going upscale. Although the company was a few years late to the luxury marque game (Honda led the pack, launching Acura in 1986), Mazda planned to debut its own high-end brand, Amati, in 1993. Alas, it was not to be. Though Mazda never gave a firm reason for... Since then, Mazda has focused on what it does best: making good-looking, fun-to-drive vehicles like the Mazda MX-5 Miata. Today, Mazda is struggling to keep up. While many of its competitors have invested serious time, energy, and money into high-tech, fuel-efficient rides, Mazda has stuck with its "zoom-zoom" ethos. As a result, Mazda is slowly being overshadowed by its rivals, who offer a range of peppy, gas-sipping cars and crossovers, brimming with infotainment systems and other gizmos that appeal to gadget-heads and well-heeled consumers alike. That said, Mazda vehicles will look different going forward. They'll rely on the company's kodo "soul of motion" design theme, recently seen in the 2013 Mazda CX-9. Yamanouchi. Source: www.thecarconnection.com
