Chevy uses bear, comic book geeks to fight F-150 in ads - The Detroit News
Chevrolet is employing a 700-pound grizzly bear, a fake superhero and real NFL Hall-of-Famer Howie Long to take aim at Ford Motor Co. 's aluminum-bodied F-150. Three new YouTube videos poking fun at the F-150's extensive use of aluminum insinuate... In one video, men are placed in a room with two metal cages, one made of aluminum and one made of steel. And in the third, Long talks with Eric Stanczak, Chevy's chief engineer, about how body repairs for the F-150 costs more and take longer, according to Chevy-commissioned third-party testing. "There's a subset of people who probably aren't convinced aluminum is the way to go. ". The 2015 F-150 was the first pickup to be made with a body and bed of aluminum, which help save around 700 pounds compared to the 2014 model. The 2015 Silverado uses steel in the body and bed, but it has an aluminum hood, engine block and suspension components. And despite perceptions to the contrary, Ford's aluminum-body truck is even safer than its steel-body predecessor: The 2015 F-150 earned the highest-possible score in its first government crash test safety rating. The National Highway Traffic Safety Administration gave the 2015 truck's SuperCrew cab — its most popular option — five stars in the New Car Assessment Program, thanks to a stronger frame, inflatable rear safety belts, lane-control technology and... Source: www.detroitnews.com
