Ford launches luxury version of F-150 pickup truck - CNBC
Ford Motor on Tuesday will launch a new luxury version of its F-150 pickup truck that could command prices above $60,000, answering growing demand from U. S. consumers for trucks that could substitute for a higher end German sedan. In June, half of the new F-150 pickup trucks sold by Ford were of its three existing premium models - Lariat, King Ranch and Platinum. The lowest-priced Lariat is more than $40,000 including destination charges, and depending on the options taken, a F-150 Platinum can top $60,000. Ford has said its North American operating profit margin for this year will be as much as 9. 5... The average price U. S. consumers paid for fullsize pickup trucks in the first half of this year was $42,429, nearly $10,000, or 30 percent, higher than in the first half of 2009, according to auto industry sales website and consultant TrueCar. TrueCar found that the average price customers paid for F-150 trucks in the first half of the year was $46,573, up 8 percent from a year earlier, compared with $38,384 for the General Motors' Chevrolet Silverado pickup truck, down 2 percent from a... Source: www.cnbc.com
