'Aluminated': 2015 Ford F-150 introduces new body material and then some, from ... - Charleston Post Courier
Ford Motor hadn't redesigned the F-150 full sized truck since 2009, but there didn't seem to be any big hurry. But Ford went the other way. The 112-year-old Detroit carmaker disclosed that the new F-150 would showcase an aluminum body, the first time that's been done for a top-selling full size pickup. Not only would Ford have to invest in new technology to build the truck, the company would face scrutiny over its out-of-the-box decision. "The entire industry watches Ford when it comes out (with new models)," Palmetto Ford sales manager Scott Lambert said, noting that the carmaker leads in technology. Put in football parlance - the Ford family owns the NFL's Detroit Lions - the carmaker could have called a low-risk play and gained positive yardage but chose to throw deep in a bid for a quick-strike touchdown. To some extent, the ball's still hanging in the air - since the 2015 aluminum bodied F-150 is only now showing up in dealerships nationwide including Palmetto Ford Lincoln in Charleston. Palmetto Ford received its first new F-150s at. Source: www.postandcourier.com
