2014 Sales Recap: Brands and Vans - PickupTrucks.com
I'm surprised to see them show combined sales for all general motors pickups chevy and gmc. it will be interesting to see what happens with sales of the new f150. I for one hope chevy and ram sales gain more on ford so that ford will heavily discount the new trucks. No doubt I want a ford but not when ram and chevy are 5 to 10 grand less. I do agree that Ram will improve sales BUT they are much closer to running out of capacity than Ford or GM. We will see slow but steady gains. I doubt that Ford will have any problems regaining lost sales due to retooling. The Titan XD Cummins is more likely to erode ¾ ton sales as opposed to max tow/haul ½ ton trucks. Car Trend indicated that most people with HD’s tow around 10K. Those opting for HD ½ ton trucks are more likely to be sensitive to price. Max cargo F150’s for example tend to be more the domain of work trucks or price sensitive consumers who can’t justify diesel and/or ¾ ton pickups. I suspect that Titan will more likely erode Ram sales since the do not have a competitive HD ½ ton and due to reliability concerns with Ram trucks in general. Diaz has an axe to grind with Ram and that axe is named XD. People are myopic and most will favour ½ tons over small trucks because fuel prices are low. I suspect we will see the ratio of small truck versus full sized stay the same at 10% small/. Source: news.pickuptrucks.com
