Ford Reconsidering A Compact Pickup, Ranger Redux For U.S. - The Car Connection
Could compact trucks be on the verge of catching a second wind in the U. S. After several years of saying that the Ranger wouldn't be replaced in the U. S. by a new compact truck, Ford appears to be having a change of heart—and at the very least... Ford marketing manager Dave Scott recently revealed to USA Today that Ford is now giving serious consideration to an entry-level compact pickup for the U. S. market. But in order to succeed in the market—and not cannibalize sales from the highly profitable F-Series lineup—such a truck would need to be smaller than GM's new Chevrolet Colorado and GMC Canyon mid-size pickups. "We're looking at it. We think we could sell a compact truck that's more like the size of the old Ranger, that gets six or eight more miles per gallon (than a full-size truck), is $5,000 or $6,000 less, and that we could build in the U. S. to... The current Ranger that Ford sells overseas is simply too close in size to the F-Series. The same is perhaps true for those GM mid-size trucks, which are quite close both in size and price to their full-size brandmates—although it'll be some months before sales figures on those new trucks can be judged. Source: www.thecarconnection.com
