New Ford Ranger in the Pipeline for the US Market - autoevolution
After the 2012 model year, the United States was deprived of the Ford Ranger compact truck. Truth be told, the full-size pickup market in the United States is dominated by the Ford F-150. For more than 30 years now, the F-Series range is leading the segment, with the Ram, Chevy Silverado and Toyota Tundra always behind in terms of sales. A considerable percentage of people in the market for a pickup truck don't need a full-size model, that's not as frugal on fuel or as easy to park as a compact. In this regard, Ford expected this type of customer to reorientate to the bigger F-150, which aids with the ever-important market share. "We could sell a compact truck that's more like the size of the old Ranger". Ford marketing manager Doug Scott told USA Today that "we're looking at it. We think we could sell a compact truck that's more like the size of the old Ranger, that gets six or eight more miles per gallon, is $5,000 or $6,000 less, and that we... However, don't expect to see the r edesigned 2015 Ford Ranger in this part of the world because of the old powertrain tech and the 25 percent of the wholesale price U. S. Source: www.autoevolution.com
