The 2015 Ford F-150 & The $10000 Discount: Is America's Best-Selling Vehicle ... - The Car Connection

Lots of folks are talking about the Ford F-150. The truck has been America's best-selling vehicle for the past several decades, and the F-Series in general has topped U. S. charts since the 1940s. But is the king about to be kicked off the mountain. ALSO SEE: 2016 Ford F-150 Limited Ups Technology, Luxury. Declining sales : Last month, Ford sold 55,171 F-150s, which was 8. 9 percent fewer than in June 2014. At the halfway point of 2015, Ford had sold just above 357,000 of them, a more modest year-over-year decline of 2. 4 percent. Deep discounts: As Detroit News notes, F-150 customers can now receive up to $10,000 in discounts on 2015 models, $7050 of which comes from Ford directly. Is Ford getting desperate. Moving the F-150 from a steel body to one made of aluminum has caused a few hiccups on the assembly line, which has made it hard for Ford to keep up with demand for its best-seller. While many Ford loyalists have patiently waited out the delays, some fence-straddlers have opted to purchase other models from other automakers. Ford expects production to hit normal levels in the fall. As for the discounts, those might appear troubling on the surface, too, but as Ford points out, the $10,000 figure making headlines these days is a little deceiving. Source: www.thecarconnection.com