Ford Launches F-150 STX Packages to Appeal to Entry-Level Buyers - Ward's Auto (subscription)
Although Ford has no plans to launch a new small pickup in the U. S. , it’s not ceding control of segment sales to competitors such as the Tacoma and upcoming new versions of the Chevrolet Colorado and GMC Canyon. Instead, the auto maker has added the ’14 F-150 STX SuperCrew and Sport Package to its lineup, trim levels that it says offer options to “entry-level and value-oriented” consumers. Even with a base price of less than $30,000, the two new entries don’t come close to the defunct Ranger, which started at more than $18,000 in 2011. But the STX trims are priced lower than most F-150 models, some of which cost more than $50,000.... Positioned between the F-150 work truck and the popular XLT models, the STX offerings are stripped down but still come equipped with aluminum wheels, roll-stability control, 1-touch windows and body-color front fascia and grille surrounds. The trucks come standard with a 3. 7L V-6 producing 302 hp and 278 lb. -ft. (377 Nm) of torque or an optional 5. 0L V-8 making 350 hp and 380 lb. -ft. (515 Nm) of torque. Neither version will be offered with Ford’s EcoBoost branded turbocharged, direct-injected engines. Source: wardsauto.com
