Chevrolet Silverado Commercials Fail to Downplay the Aluminum Ford F-150 - Video - autoevolution
When Ford introduced the thirteenth-generation F-150 for the 2015MY, the Blue Oval proved that aluminum is the right material for the pickup truck of the future. Chevy tries to convince us that aluminum is BS when it comes to towing stuff, but the golden bowtie fails to do so with three tongue-in-cheek commercials with a clear in-your-face-F-150 message. To boot, repairing an aluminum panel is insignificantly more costly than a steel panel, but this isn’t a detail to shout about. In three commercials titled “Cages,” “New Superhero: Almighty Aluminum Man,” and “Silverado vs. F-150 Repair Costs and Time,” the golden bowtie makes a direct attack on the F-150's aluminum-laden construction. In a nutshell, the first commercial sees a bearded man talk with ten men about what type of cage they prefer as a safety precaution against a grizzly bear: one that’s made of steel or one that’s made of aluminum. Other than a wicked shot of a grizzly bear in the bed of a Silverado, a YouTube user had this to say about the Silverado vs. F-150 ad: “As a materials scientist the pseudo-science in this makes me cringe. We have to give it to Chevy that Iron Man or Man of Steel sounds way better than Aluminum Man, but how is the comparison relevant when it comes to the Silverado. Source: www.autoevolution.com
