It's absolutely, positively clear that Ford didn't screw up the F-150 pickup truck - Business Insider
You could most certainly be in Kansas when driving it. You could most certainly not be in Paris. It's the F-150 full-size pickup truck, and it has been made by the Ford Motor Company, in one form or another, since 1948. Ford has two sets of wheels that are so critical to its destiny that to mess with them is to challenge a cheerful future in... The other is the F-150. Ford did recently mess with the F-150, redesigning it and re-engineering its manufacture to use more lightweight aluminum. Why would they do it. And what would happen if they screwed up. A strategic decision The first question is easy to answer. Several years ago, Ford looked at a world in which gas prices were rising and government regulations on fuel efficiency were becoming more demanding. The second question was answered recently when I had the chance to spend a week with the new truck. I'm not sure that Ford improved the F-150. But it 100% didn't screw it up. The new F-150 is very much a FULL-SIZE truck. It fills its space and fills it with an undeniable swagger, in its way more impressive than a Cadillac Escalade or a Lincoln Navigator — the large-and-in-charge American SUV-o-saurs. Source: www.businessinsider.com
