Michelin consolidating lines under Premier, Defender names - Tire Business
-- ArtID: 150729925 ArtByline: Dave Zielasko ArtCategory: NEWS ArtCategoryName: NEWS ArtTitle: Michelin consolidating lines under Premier, Defender names ArtMainPhoto: /apps/pbcsi. is consolidating several passenger and light truck tire lines under two family names, Premier and Defender, respectively, to reduce confusion in the marketplace for both dealers and consumers. Coinciding with this effort, Greenville, S. C. –based Michelin is launching two tires in these lines, Premier LTX for CUVs, SUVs and light trucks and Defender LTX M/S for light trucks and SUVs. The Premier LTX eventually will replace the Latitude Tour T and the Latitude Tour HP, said Stephen Peters, brand category manager, light truck tire division, for Michelin, who was interviewed earlier this year in Detroit during the 50th... The Premier LTX also will become a go-to line for the tire maker at OE. As for the Defender LTX M/S, it will replace the AS, LTX M/S2 and LTX M/S, Mr. Peters said. The tire is the second product in the Defender family, the first being the 90,000-mile Defender passenger radial launched in early 2012 as a replacement for the firm’s HydroEdge and Harmony lines. “Really what we are doing with the Premier family and the Defender family is we want to have something that directly appeals to the safety need and that also has something still that goes directly to the treadlife need,” he said. Source: www.tirebusiness.com
