Once Again, Ford Pushes the Luxury-Truck Limits - Motley Fool
The new-for-2016 F-150 Limited will be priced around $60,000, a Ford spokesperson said. As more and more Americans have adopted full-size pickup trucks as their daily vehicles, the Detroit automakers -- led by Ford -- have responded with more plush (and more profitable) trim lines. Ford arguably invented the idea of a mass-market luxury pickup back in 2001, when it launched the first King Ranch F-150. That truck was inspired by limited-edition luxury pickups from General Motors ' Cadillac and Ford's own Lincoln brand -- but... This has turned into a hugely profitable line of business for the Blue Oval (and for its Detroit rivals, which have copied the strategy ). Remember that a base-model F-150 starts at around $26,000 -- and it doesn't cost Ford more than twice as... Ford hasn't been shy about making the most of buyers' appetites for plush trucks. Over time, Ford has pushed the "top of the line" upward, introducing ever more lavish King Ranch, Platinum, and Limited editions of past F-150s. They sell like hotcakes: Not long ago, TrueCar pointed out that the F-150 had become America's... But with average transaction prices on the new-for-2015 F-150 hovering above $44,000 , Ford has clearly decided that there's a. Source: www.fool.com
