A luxury pickup? Ford's new F-150 Limited tops $60000 - Los Angeles Times

Pickups are the normally preferred vehicle for ranchers, farmers and construction workers, but Ford thinks its F-150 fits a new role: luxury car. While Ford already sells some models at expensive trim levels, this new version will be the top dog, surpassing the Lariat and Platinum editions. To make the truck stand out on the road, it’s equipped with 22-inch polished aluminum wheels, raised Limited lettering on the hood, a unique grille and a satin-finished chrome badge on the tailgate. Inside, the interior is lined with a higher-grade leather than what’s offered in other Ford vehicles and is accented with fiddleback eucalyptus wood trim. That’s why Ford rivals Ram and Chevrolet also are offering high-end trucks. Chrysler plans to offer a 1500 Laramie Limited Crew Cab Ram truck for the 2016 model year starting a $54,180. General Motors’ 2015 GMC Sierra 1500 Crew Cab has a similar price. But the Ford offering looks to set the upper limit, at least for now, Nerad said. The Ford also comes with some fancy technology tricks. Source: www.latimes.com