Ford offering $10000 in sales sweeteners on F-150 - The Globe and Mail
All across Canada and the United States, Ford Motor is putting the boots to posted MSRPs. com show, these days it’s commonplace for Ford and its dealers to offer $10,000 or more in combined discounts on the F-150 – the crown jewel pickup line that accounts for about eight per cent of light truck sales in Canada and the U. S. In fact,... The deals suggest that Ford is struggling with its new, aluminum-bodied F-150, correct. “Our new F-150 is in a full production and customers love it,” said Ford CEO Mark Fields in a quarterly results conference call with analysts. And the F-150 also received “the highest vehicle satisfaction ever for a full-size pickup in AutoPacific’s vehicle Satisfaction Awards. Ford is discounting the F-150, but the F-150 is actually a smashing success – a product gamble that is paying off for Ford, he suggested. The F-150’s average transaction price has jumped robustly with the new version and Ford spends less to promote the pickup than rivals like the Chevrolet Silverado and Fiat Chrysler’s Ram. ” Ford and others use sales sweeteners to drive customers into better equipped vehicles, reduce financing costs or reward loyal owners. , Ford’s actual F-150 incentives are around. Source: www.theglobeandmail.com
