1972 Lincoln Mark IV: The Jalopnik Classic Review - Jalopnik
Forget all about Jimmy Fallon and that puddle of beige goo Lincoln has been calling cars of late. Let's go back to a time when Lincoln meant class. It meant "personal luxury" and all of the loud polyester tie, wide lapel wearing glory that entails. When you see the words "personal" and "luxury" used in the same sentence, a variety of things can come to mind. So it shouldn't come as a surprise that the Lincoln Continental Mark series cars were FoMoCo's premier personal luxury cars from the baroque lux-focused late-'60s all the way through Detroit's awful Malaise years. Even though the personal luxury car concept is patently ridiculous – a car that's neither sporty nor all that useful for anything other than transporting golf clubs and a brief case, and using a lot of gas in the process – they do have a certain... Aside from Rodney Dangerfield characters and the schlubs Lincoln used in its curious late-'60s ad campaign, plenty of 1972's classy gents were interested enough in the Lincoln Continental Mark IV Coupe to buy one new. The Mark IV – a refined (and then, when emissions controls were tightened in 1973, curtailed) version of the '69-'71 Mark III – was exactly what Ford's then-CEO Lee Iacocca wanted. He told me that when he bought the car 15 years ago, a '72 Lincoln Continental Mark IV was the farthest thing from his mind. Source: jalopnik.com
