Cadillac June 2015 Sales Down Due To Planned Reduction In Fleet Sales - GM Authority (blog)
Sales of Cadillac vehicles slid 3 percent to 13,515 units during June 2015 in the U. S. Though the continued sales slide is disappointing, especially in light of the brand producing vehicles that are as good as or better than those of the... Cadillac says that the decline is due to a “planned 56 percent reduction in sales to fleets”, and that retail sales increased 3 percent in the U. S. in June. The GM Authority Take Retail sales are usually significantly more profitable than sales to fleets, and Cadillac’s reduction in fleet sales is most likely the main reason that its average transaction prices (ATP) shot up 15 percent in June. Even so, we would still like to see Cadillac grow the top line of its business by selling more vehicles. Money is already going into a new advertising firm but the 2016 models are not out yet. The money is going to a new engine program but it will take several years for design, development, testing and production. Money is going to new product and updates that still have to go through design, development, test ing and production. If you look around the 2016 marketing has already started as the print ads and even internet marketing has started. Most are just pushing year end discounts on the 2015 models and no one is really marketing much on the 2016 models as they are not even. Source: gmauthority.com
