Why Fiat Chrysler Just Can't Find Itself A Match - Yahoo Autos (blog)
Sergio Marchionne, the CEO of Fiat Chrysler, has been on the prowl for a merger for four months now, loudly and publicly, with General Motors as his favorite choice. ” His new approach has kicked the beehives around Detroit, but just like on Tinder, getting aggressive makes it even less likely that some other automaker will swipe right. This isn’t a new idea: Just before both went bankrupt six years ago, GM executives considered a last-ditch merger with Chrysler. They rejected the idea as unworkable, a decision that’s only grown more correct in the years since as GM has made record profits. A finance guy by training, Marchionne has been overseeing various branches of Italy’s Agnelli family dynasty for decades: he’s pulled Fiat back from collapse, marched Ferrari into public markets and generally secured its fortunes through savvy... On the mass-market side, Marchionne has made vast predictions of growth for Fiat-Chrysler brands while keeping the future vehicle plans on permanent shuffle — for example, saying Alfa Romeo should sell more than 400,000 cars a year by 2018 when it... Source: www.yahoo.com
