Ram Truck to debut redesigned luxury pickups in Chicago - The Detroit News
Ram Truck will unveil redesigned luxury versions of its light- and heavy-duty pickups Thursdayat the Chicago Auto Show. The Fiat Chrysler Automobiles brand has added a number of chrome features to the pickups, including all-new grilles, to make the Laramie Limited models stand out from their truck siblings. "We really weren't getting noticed as much out in the marketplace as much as we wanted on the exterior," said Greg Howell, chief of Ram exterior design. But the exterior needed to catch up. ". The exclusive grille features a "twin nostril" design with bold, chrome "RAM" lettering. It does not feature the brand's signature crosshair symbol — making it the second truck this year without the signature design that the brand has used for decades. Ram CEO and President Bob Hegbloom said the brand isn't dropping the crosshair design, but for vehicles like the Laramie Limited, drivers are looking for a distinctive truck. He said the redesigned vehicles are aimed at those who need the capability of pickups but appreciate luxury amenities. The 1500 pickup includes all the bells and whistles of a luxury crossover or sport utility vehicle including fine leather, real wood interior components, unique badges, keyless entry, LED lighting and other amenities. Source: www.detroitnews.com
