Scion iA and iM bring mainstream flavor to quirky brand - Detroit Free Press
Toyota's Scion division previewed a new subcompact sedan, the iA, and a crossover, the iM, to expand its offerings aimed at younger, quirkier buyers. Twelve years after Scion launched its first vehicles, the xA and xB, the millennial-focused brand is struggling to hit the 100,000-per-year U. S. sales goal it set for itself. Currently dealers offer the sporty FR-S coupe, the less expensive tC coupe and the boxy wagon-like xB. The two models each offer more doors -- the iA is a sedan, while the iM hatchback actually offers a fifth opening in the rear. The iA starts at $15,700 with a manual transmission and $16,800 with an automatic. Powered by a 1. 5-liter four-cylinder, 106-horsepower engine, the iA is rated by the U. S. Environmental Protection Agency at 32 miles per gallon in city driveway, 42 on the highway and a combined 37 m. p. g. for the automatic package. The iM is slightly bigger, has an 1. 8-liter four cylinder, 137-horsepower engine with either a manual or automatic 6-speed transmission. It comes with eight standard airbags, including a driver’s knee airbag and a front passenger seat cushion airbag. Pricing starts at $18,460 for the manual transmission version and $19,200 for the automatic, plus a $795 destination charge. Source: www.freep.com
