Next-gen Hyundai Equus spotted horsing around in desert - Autoblog (blog)

First of all Kmart and Taco Bell, if you've actually driven the Equus it really is an incredible ride, very comfortable, lots of tech, overall I would consider it a true luxury car, by stats, ride and performance. That being said I'd be lying if I said that the last generation wasn't a bad combo of ugly and boring from a style perspective. Sure its no Mercedes S Class, but I'd rather ride in the back seat of this car than a BMW 7 series or even lexus LS. I would consider it more of a "Cheese Cake Factory" not taco bell. For those on a budget that want a nice meal its a great place to go. Secondly, Wildfire Steak House, really, a small chain restaurant with mediocre food, you have fallen victim of the same mistake that many luxury car buyers fall victim to.... What Hyundai does with this car can tell us a lot. The last Equus was designed for a KDM audience and sold overseas as an afterthought. How much has Hyundai considered global tastes in the design of this car. Source: www.autoblog.com