Hyundai creates Instagram quiz in new ad campaign - The Drum
Hyundai has taken a progressive social media approach in its latest advertising campaign with an Instagram quiz designed to help users decide which of its three SUVs would best suit them. The SUV Life style Quiz uses 18 separate Instagram accounts, 390 images and background algorithms to match the user up with one of its latest SUVs- Santa Fe, Santa Fe Sport or Tucson. Each answer leads to another Instagram account with the next question and users are task with deciding on things such as their favourite time of day, something they wouldn’t leave home without and where they’d rather be at that moment in time. The quiz is availbe on Instagram via the @Hyundai_Quiz_Start handle. Source: www.thedrum.com
