A Jaguar Is Something Special No Longer - Washington Post
Consider as an example the 2008 Jaguar XJR Supercharged sedan. It is one of the most expensive, most luxurious, best-performing Jaguars ever made. But there is precious little on the XJR Supercharged sedan that cannot be found on a good middle-income family car, or on an entry-level luxury automobile, or on a rival luxury model at a substantially lower price. That is why Jaguar, currently owned by Ford, is up for sale. That is why Jaguar Cars, facing many financial woes, sold itself to Ford in 1989. Prestige thrives on exclusivity, on the desire of the masses to own or have access to what is available to few, which largely is why the few people who can afford it... never mind that their current-generation nickel metal hydride batteries soon will be rendered obsolete by lithium ion and lithium polymer power packs, or that advanced common-rail diesel engines are just as fuel-efficient, or that cars powered by... Source: www.washingtonpost.com
