The changing face of Jaguar - Motoring
This year is a period of rapid transition for Jaguar in Australia, and that transition will continue into next year and beyond. The company has ended production of its XK sports car – the car that marked Jaguar's first faltering steps away from the retro styling theme introduced under Ford's ownership in the late 1990s. And the XF, which was developed from Ford funding but... Jaguar's latest model to arrive in Australia is the XE, a compact prestige sedan with Mercedes C-Class and BMW 3 Series in its sights. Officially on sale from September 1, the XE is yet to make any impact on VFACTS sales figures for Jaguar. For the year to date Jaguar has sold 524 cars for the year, versus 675 over the same period last year. The XF, in runout, is exactly 100 units behind its tally for 2014, and the XK is down to just five sales this year, compared with 61 for the first seven months of 2014. Matthew Wiesner, Jaguar Land Rover Australia MD, put things in perspective... There might be a couple of dealer demonstrators, and that's it. "We've nearly run out XF, so that will be very clean by the time the new model arrives. With the XE arriving on the scene, the larger XF can retire to its traditional market position, Wiesner says. "What's happened with the current XF. is it kind of got dragged down to try and do a job at the top end of the XE's segment, which is kind of unfair for a car of that size. Source: www.motoring.com.au
