What Is “The Pursuit of Perfection”? - CBS Local
Brands such as Mercedes, BMW, Audi, Porsche, Cadillac and Lexus are among the most desirable and dependable. There are as many theories about the success of the luxury auto market as there are luxury brands, but one brand consistently finds itself on the top of such lists as Consumers Reports , Forbes , Edmunds , US News , as well as most other trusted... Lexus, the luxury division of Toyota, has been around since the end of 1989 with the introduction of the 1990 Lexus LS 400. Lexus was introduced to America on the heals of the Acura Legend (luxury division of Honda, which had taken the American... Their only unity was taking aim at the German brands, Mercedes and BMW, which had long been the benchmark for luxury automobiles. It didn’t take long for Lexus to claim the throne from Acura as the premier Japanese luxury brand and as evidenced by their original slogan, “The Relentless Pursuit of Perfection”, they were here to stay. In fact, my first introduction to the Lexus brand was when my father traded his Mercedes SL 380 for the 1990 Lexus LS 400 at the end of 1989. (He chose the Lexus over the Infiniti, because the Infiniti didn’t have cup holders. Source: atlanta.cbslocal.com
