Infiniti Q60 IPL 6MT coupe: That's a lot of money to pay for not much more car - Washington Post
Nissan Motor, maker of all things Nissan and Infiniti, suffers from an embarrassment of riches. The result is confusion — and potential dilution of the Nissan and Infiniti brands. For Nissan/Infiniti executives, the difficulty is this: How do we credibly differentiate our often similar products. For Nissan/Infiniti customers, it is this: What are the real differences among the products being offered by Nissan/Infiniti. Think General Motors, Ford and Chrysler for the 40 years from 1960 to 2000. All three companies were seriously infected by what the automobile industry called “badge engineering” — differentiating products mostly by minor cosmetic changes and... At Nissan/Infiniti, the result seems to be “Q-ism,” as evidenced by this week’s subject automobile, the 2014 Infiniti Q60 IPL 6MT coupe. The new Q60 coupe replaces the old Infiniti G37 coupe. “IPL” refers to “Infiniti Performance Line,” which is a marketing bid to capture those buyers who regard themselves as “driving enthusiasts,” and whose need for speed and precise vehicle handling requires something more than what is. Source: www.washingtonpost.com
