Wharton Business Magazine Zooms With Zipkick - Jewish Journal
Jason Will’s years of experience as a consultant at Accenture and Slalom gave him the knowledge to launch his new travel app Zipkick , but he partnered with a social media influencer, Scott Eddy , for the marketing fuel to power the app’s trajectory. Their efforts epitomize the new paradigm in which a new company no longer needs to wait around to be recognized by print publications to break news or break down walls. Brands realize that traditional marketing efforts are not leading to the desired level of direct user engagement, and they are reallocating their funding toward digital and social media. Market intelligence and consulting firm Strategy Analytics published its latest advertising spend figures in the U. S. , estimating total expenditure at nearly $187 billion and digital accounts at $52. 8 billion of that. it is down 0. 6 percent versus 2014). Print, by the way, is substantially less in third place at 15 percent of total ad spend ($28 billion). Meanwhile, social media ad spending is expected to reach $8. 3 billion in 2015, up from $2. 1 billion in 2014. This shift to digital media means an opportunity for social media influencers who are able to create real time engagement with their... One negative experience with a brand can catch fire on social media, though, and destroy the best efforts of said brand through TV and print media. Source: www.jewishjournal.com
