Scott Sturgis' Driver's Seat: Kia K900 ready to compete in the luxury market - Pittsburgh Post Gazette
2015 Kia K900: Luxury from an unusual source. A big change: Once upon a time, poor folks like me sat in Kia showrooms in the 1990s and thought about maybe scraping together enough loose change to buy a strange-looking Sephia. Even though Kia was still a punchline at the time (sharing the honor with Hyundai and Daewoo), the Sephia looked like a step up to our aging Reliants. It’s a $66,000 Kia, people. Sure, the people at Kia (and the people who drive them – among them Mrs. But I had a reader email me just the other day saying no one would ever pay $30,000 for a Hyundai (Kia’s cousin), so the preconception among the American public remains strong. The Soul, Optima, Cadenza and new Sedona should certainly prove Kia isn’t what it was, but can it be an alternative to a Cadillac or a Lexus. For the privileged: Forget this column’s focus on the Driver’s Seat, for a moment. Certainly a CEO or hedge-fund manager who stands well over 6 feet would be ride like a king (or queen) back here. And if the boss is too tall even for the K900, Kia offers other ways to forget the snug. Source: www.post-gazette.com
