What does the future hold for Kia? - AM-online
Six out of 10 British car buyers are unaware of the Kia brand, so there is a massive untapped opportunity for future business, according to its UK president and chief executive Paul Philpott . According to the Korean company’s latest research,... Over the past three years, almost every dealership in Kia’s network has invested in its ‘red cube’ corporate identity (CI). According to Philpott, the majority of the dealer role is about high street presence: “The new CI identity programme has... Alongside sponsorship deals such as the Oval cricket sponsorship, Kia spends about £20 million a year on its marketing, across television and digital media. Philpott spoke of where Kia has come from, saying: “I started at Kia in 2007 selling cars for £1 deposit, and it was an import brand until that year. Hyundai bought Kia in 1989. In today’s retail market, Kia is ahead of both Hyundai and Citroen. Source: www.am-online.com
