6 Auto Design Visionaries Who Could Make Apple's Titan Car A Reality - Co.Design
Steve Jobs always wanted to make an iCar, at least according to Apple board member Mickey Drexler . Now, years after Jobs's death, Apple's finally setting out to do it, reports the Wall Street Journal. What does Apple know about designing cars. Jonathan Ive, Senior Vice President of Design at Apple Rather uniquely among Apple's rumored auto design team, Ive doesn't have any direct experience designing cars. But creating the Apple Car would allow Ive to finally fulfill the ambition that brought him into the design world to begin with. In an interview with Time in 2014, Ive said that it was his love of cars that made him want to become a designer. In a recent profile for the New Yorker , Ive talked at length about cars he loved (an Aston Martin DB4, and the "big old-school square Bentleys") and cars he hated (both Toyotas: the "inspid" Toyota Echo, and the Toyota Camry). Ive also has an extensive collection of vintage cars , including an orange Fiat 500, a Land Rover LR3, and a "Frogeye" Austin-Healey Sprite. What do these cars tell us about what an Apple Car might look like. Mainly, that Ive loves sportier luxury cars with timeless designs. Source: www.fastcodesign.com
