Jeep Will Take On Range Rover With an All-New Grand Wagoneer - The Cheat Sheet
After decades of turmoil, the company is fast becoming one of the most important and popular brands in the world. It had a record-setting year in 2014, selling 1. 02 million vehicles worldwide, and the company is projected to double that number within the next five years. Thanks in part to the Italian-built Jeep Renegade, the company is expanding into markets and segments that it had never competed in before, and parent company Fiat Chrysler Automobiles has an ambitious five-year expansion plan to help Jeep reach... But Jeep is raising the stakes even higher, and will christen its new high-end SUV with one of the most important names in the company’s history: the Grand Wagoneer. By 2018, the iconic Jeep best remembered for its 28-year production run under four different manufacturers, acres of faux wood paneling, and ample chrome will be officially back. According to Bloomberg Business , the company is building the range-topping Jeep to compete in the emerging full-size luxury SUV segment against blue-chip names like Range Rover and Mercedes-Benz. With his usual aplomb, FCA chief Sergio Marchionne’s announcement of the ultra-luxe Jeep sounded more like a declaration of war than a product announcement. “When I see a Range Rover on the street, my blood boils, because we should be able to do a thing like that,” he said. Source: www.cheatsheet.com
