How The Lexus LS400 Conquered The World – And Why We're Glad It Did - Car Throttle
Was this Ford finally doing what many think it really needs to - starting up an all-new premium marque that could take on the likes of BMW, Audi and Mercedes. Commentators say that what Ford really needs is a completely new brand if it really wants to take on the premium manufacturers. Something like Lexus, for example. Lexus really is the daddy of automotive sub-brands – and its continued success is a prime example of how to play that particular game. The company might today be able to boast an eight-strong model range that includes the magnificent LFA, but Lexus started with just one car: the LS400. But because the LS400 was ridiculously good, it made the mark it needed to. Believe it or not,... When buyers of Toyota’s compact, economical cars wanted to graduate to a larger, more luxurious model, there was nothing on the company’s line-up to suit – and so Toyota was losing previously-loyal customers to Mercedes, BMW and Jaguar. Source: www.carthrottle.com
