Report: Lexus Considering Fixed Prices At Dealerships - Insider Car News
Scion does the same thing today, and according to report from Automotive News, Lexus will soon join in. » Related: 2016 Lexus GS Gets Updates, Including a Turbo-Four The new strategy is being considered as a way to make the car shopping experience... Lexus has a history of being one of the top brands in the industry when it comes to customer satisfaction, and it appears that it is taking a proactive approach to keep it that way. To start off, Lexus will be dipping its toe in the water by having 12 of its dealerships in the US try out the no-haggle method. Instead of focusing on the cost of a vehicle, the system will mean that Lexus dealership employees will have to concentrate on the advantages of a vehicle over the competition. Lexus is battling hard against Mercedes-Benz and BMW in the luxury vehicle space. Up until 2011, Lexus was the top luxury automotive brand in the US. Now, BMW holds that title. Another big change is coming to Lexus dealerships. A program called The Lexus Difference will be starting up soon. Source: www.insidercarnews.com
