Look but can't touch: 007's new Aston Martin - CNBC
Continuing the character's 50 year relationship with Aston Martin, Mendes worked directly with engineers and designers to create a vehicle—the DB10—specifically designed for the new film. "To be partnering once again with EON Productions is great news for this company and for everyone around the world that loves to see Bond at the wheel of an Aston Martin," Dr. Andy Palmer, CEO of Aston Martin, said in a statement. Unlike previous models seen in Bond films, however, the DB10 will not be available to consumers. While the new model doesn't come with a price tag, the company's 2014 DB9, starts at $183,700. Aston Martin reported earnings of £519 million ($809. 35 million) in 2013 having sold only 575 vehicles. That represents a 13 percent increase in revenue from 2012. Aston Martin vehicles have been featured in 11 of the 23 current films, according to the company, and the upcoming "Spectre" will mark the car's twelfth appearance. The Aston Martin DB5 turned heads in several Bond films including "Thunderball," "Casino Royale," and "Skyfall. " The DB5 was released three months prior to the filming of "Goldfing,er" and sported an array of gadgets: including machine guns, smoke screen, tire slashers, and an ejector seat. Aston Martin's 1968 DBS from "On Her Majesty's Secret Service" was driven by George Lazenby, the second. Source: www.cnbc.com
