Lotus nearing decision on sedan versus crossover - Autoblog (blog)
Quick and defiant answer from a Lotus purist who believes the Elise to be the real Ultimate Driving Machine: neither. Realistic answer from a bloke living in the modern age who doesn't know nearly enough about engineering: both sedan and CUV. It's easy to see that right now, sales are in the CUV segment, so that should be the obvious choice if all Lotus wants is to find the best chance of sales. But here's the thing, why not just design a platform with both a sedan and CUV in mind. CUVs are just jacked-up cars anyway. Maybe use their obviously limited resources bringing the CUV to market first and then, after money from the CUV is rolling in, lower it, box in the open cargo area and bring out the sedan. I have been without work for six months but last month my income was $19941 just working on the computer for a few hours. So while I agree with many here that bemoan Lotus expanding into a market that doesn't seem to fit their brand, the reality is that the general public doesn't know Lotus' history or ethos. Source: www.autoblog.com
