Will the new Evora 400 revive Lotus? - City A.M.
Would you spend £72,000 on a Lotus. It’s a key question for the British car company and the answer may determine its future in the luxury motoring market. One man praying that the answer is yes is new head honcho Jean-Marc Gales, who has serious industry history, including a stint as president of Peugeot-Citroen. Gales’ initial plan is to ramp sales up from just 1,200 cars in 2014 to around 3,000 annually. The primary platforms are a radically revised Evora and a whole lot more dealers. But the fact remains that £72,000 gets you into some serious kit – the Jaguar F-Type or Porsche 911, for example – or, for a bit less, the equally charismatic Alfa Romeo 4C. So why would you splash your cash on a Lotus. The Lotus, on the other hand, comes as a complete package, well-equipped and nicely put together. The Evora has been around for a few years already as the next step for owners of the Elise, who were ready to grow into something that offered more space and comfort while retaining that Lotus magic. The new Lotus Evora 400 is the answer to all this, and more. Right now, though, we have a radically revised Evora coupe. Source: www.cityam.com
