Alfa Romeo is back - Wheels Magazine
ALFA Romeo’s all-new Giulia, revealed in Milan on 24 June, is more than just a car. – 5 billion euros (about $7. 3bn) – to transform Alfa Romeo into a brand capable of challenging German dominance in key premium segments. Alfa Romeo sold only 75,000 cars globally in 2014. The declared aim is 400,000 by 2018. The Giulia’s task is to take on the Audi A4, BMW 3 Series and Mercedes-Benz C-Class, as both a sedan and a wagon. First in line after the Giulia will be a compact premium SUV to compete with the Q5, X3 and Mercedes’ brand-new GLC. It’s scheduled to appear in 2016. A large sedan and SUV will follow, along with a pair of replacements for the current front-drive Giulietta hatchback, plus a halo model, probably a sporty coupe. Much of the investment in Alfa’s renaissance has gone into to compete with the big three German premium brands. First in line after the Giulia will be a compact premium SUV to compete with the Q5, X3 and Mercedes’ brand-new GLC. It’s scheduled to appear in 2016. A large sedan and SUV (in late 2016) will follow, along with a pair of replacements for the current front-drive Giulietta hatch, plus a halo model, probably a sporty coupe. Source: www.wheelsmag.com.au
