Mercedes takes aim at BMW with GLE Coupe - Automotive News
KITZBUEHEL, Austria -- Mercedes-Benz is expanding its crossover family with a new niche vehicle to lure the nontraditional SUV buyer: the GLE Coupe, aimed at the BMW X6. The 2016 GLE Coupe has four doors but coupelike styling and is designed to... Mercedes, under revised nomenclature to better distinguish and identify its expanding car and light-truck portfolio, is renaming its traditional four-door luxury crossover, the M class, the GLE for 2016. The M class was last redesigned in the fall... The GLE and GLE Coupe go on sale in early August. Mercedes-Benz could quickly and cost-effectively develop the Coupe variant because the two GLEs share the same body structure underneath the sheet metal and the same front-end sheet metal but different sides and windows, said Kurz: “We found a... Kurz did not project sales volume for the GLE Coupe but said, “if you look at BMW figures, our expectations would be similar because we are in the same market segments. The BMW X6 went on sale in 2008, and U. S. sales peaked at 6,749 in 2012. BMW has sold 40,488 X6s in. Source: www.autonews.com
