FEI European Championships 2015: Mercedes-Benz at European Festival of ... - The Auto Channel (blog)
AACHEN/BERLIN -- August 7, 2015: The history of equestrian sport in Aachen dates back to 1898. In this long history of success, 2015 ranks as a very special year. "Mercedes-Benz has a long tradition of involvement in equestrian sport, as is impressively demonstrated by its over 60 years of partnership with the CHIO Aachen. We are especially pleased to have the opportunity to make a special contribution with our general sponsorship of this year's FEI European Championships", says Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. One of the high points of the Championships, which are expected to attract some 450,000 visitors, is the team show-jumping event, the Mercedes-Benz Cup, which will take place on 20 and 21 August. The Mercedes-Benz Cup, with prize money of 300,000 euros on offer, will be hotly contested not only by the defending title holders from Great Britain, but also by the German team around Mercedes-Benz Brand Ambassador Meredith Michaels-Beerbaum. Mercedes-Benz has close, long-standing ties with equestrian sport in Aachen. in this special year, it is above all our new products that additionally strengthen these close ties", says Dr Carsten Oder, Chairman of the Board of Management of Mercedes-Benz Cars Sales Germany and Head of Mercedes-Benz Sales Germany, enthusing... Source: www.theautochannel.com
