BMW 7 Series Aims to Out-Tech Mercedes, Audi Luxury Sedans - TheStreet.com
Eschewing a radical facelift for the new model, the German automaker has introduced a slew of technical innovations designed to attract shoppers who select from the highest-end sedans like the Mercedes-Benz S Class from Daimler AG. The new 740i... BMW said of the 25 innovation introduced in the new model, which will be imported from Germany, 13 are firsts to the industry. Must Read: 7 Stocks Warren Buffett Is Buying in 2015. "As has always been the case, innovations introduced in the 7 Series migrate to other BMW models, which is why this introduction is so important to us," said Ludwig Willisch, chief executive of... Even more important than which sedan has the newest and coolest features is the Teutonic rivalry among BMW, Mercedes-Benz and Audi to sell the most luxury vehicles of all sizes, as wells as the race to see which takes top spot in the large-sedan... Source: www.thestreet.com
