Saints president on Mercedes-Benz relationship: 'We're very happy, they're ... - NOLA.com
New Orleans Saints president Dennis Lauscha said the team has a strong relationship with Mercedes-Benz and the car company could still extend its naming rights agreement with the Superdome beyond 2021. Mercedes-Benz recently announced that it had... Mercedes-Benz Stadium in Atlanta is set to open in 2017. The naming rights to the Mercedes-Benz Superdome in New Orleans are secured through 2021. In an audio interview posted on the Saints website , Lauscha said the team wasn't blindsided by the... He spoke to Steve Cannon, CEO of Mercedes-Benz USA, before the announcement. We certainly mean no disrespect in any way, shape or form,'" Lauscha said. Mercedes-Benz USA is moving its headquarters to Atlanta, which Lauscha said was a factor in the decision. He noted that internationally Mercedes has purchased naming rights to stadiums and arenas in Europe and Asia. Lauscha said purchasing the naming rights to the Superdome was a good investment for Mercedes-Benz, and one of the reasons the company was eager to get its brand on the new stadium in its new hometown. The NFL is delivering a gigantic television market each week," Lauscha said. Lauscha also said it's not a given that the Superdome will have a new name after 2021. Mercedes-Benz has the right to extend the agreement built into the contract and hasn't ruled out doing so. "Not that I'm aware of. I would go so far as to say... Source: www.nola.com
