Mini Axes Coupe, Roadster And Paceman - Top Speed
Shirking its previous strategy of adding a variety of models to help instigate growth, Mini will instead opt to focus on a core lineup of just five models. The brand will focus on model quality rather than quantity to help stand out against rivals like the less-expensive 2015 Fiat 500 in Berlin, Peter Schwarzenbauer, the BMW board member responsible for the Mini brand, said, “This will be the start... Traditionally, Mini has been all about quirkiness and fun, but now, it appears as though it wants to take things a little more seriously. This new ritzy approach is reflected in the changes performed on the new Clubman. Why it matters With the rise in brand perception and vehicle sophistication, Mini hopes that it can stay competitive and maintain its high prices. Taking a step back, it’s not altogether surprising that Mini has decided to take this route. The old Minis even saw a good amount of success in rally racing. Above all, the original Mini was about using small cars to have a lot of. Source: www.topspeed.com
