Mini Coupe and Roadster Will be Discontinued After 2015 - Top Speed
Mini tried to distinguish the Coupe and Roadster with their design offerings, but customers never took the bait. In their eyes, paying a premium for the Coupe and Roadster made no sense when they could get pretty much everything the two models offered from the hardtop and convertible versions of the Cooper. Take for example the difference between the two-door 2014 Mini Cooper and the Coupe. The former starts at $20,700 while the latter starts at $22,000. The pricing difference between the Cooper Convertible and the Roadster isn’t that big — $25,700 compared to $26,100 — but the point is clear: there’s no room for the Coupe and... So Mini’s doing the prudent thing by dropping the Coupe and Roadster together after 2015. In doing so, the German automaker is learning an important lesson. Click past the jump to read more about Mini Coupe And Roadster. Why it matters We’re actually surprised that it took this long for Mini to realize that the Coupe and Roadster were bad ideas from the very beginning. Mini Coupe The Mini Coupe was introduced at the 2011 Frankfurt Show, two years after the Coupe Concept first broke cover at in 2009 at the same event. Source: www.topspeed.com
